Select Page

Started in 2014, TieTheTownPink began as an annual breast cancer awareness campaign organized by SOUL RYEDERS volunteers, Lisa Dominici and Susan Janart. Now its goal is to adorn the communities of Rye, Rye Brook, Harrison, Rye Neck, the Byram Hills community and surrounding towns with our pink ribbons beginning on October 1st to show our support for individuals and families affected by all types of cancer and to highlight the importance of regular prevention screenings. The pink ribbons show our support for community members fighting cancer, alert residents to the cause and provide a symbol of unity throughout the town. All proceeds from the campaign benefit SOUL RYEDERS’ local cancer-related programs and services.

SOUL RYEDERS’ TieTheTownPink is an enormous success having sold over 6,000 ribbons since the launch of the campaign. The initiative ties area communities together as close to 100 volunteers give their time to make it a success. These dedicated volunteers tie hundreds of ribbons around trees, telephone poles, mailboxes and lampposts, and on over 360 homes, all to show our community the power of support! TieTheTownPink offers a safe, contact-free opportunity to give back to SOUL RYEDERS and promote hope in our community.

The Covid-19 pandemic continues to place a strain on so many of our local businesses. Once again this year, SOUL RYEDERS is donating ribbons to those businesses that have supported our TieTheTownPink campaign since 2018 as a THANK YOU for the continuous generosity they spread throughout our community. More than 140 local merchants, restaurants and small businesses have become part of the TieTheTownPink campaign each year by proudly displaying the ribbons in their place of business. A pink ribbon is a symbol of their commitment to supporting our community and all those affected by cancer. For a full list of these generous businesses, please click here.


Ribbons are $25 each and can be tied around your tree, mailbox, bench, front door. Orders placed by the end of September will be delivered and tied on October 1. (Deliveries are restricted to homes and businesses in the City of Rye, Rye Neck, Harrison, Rye Brook and the Byram Hills community).

Order Now

Are You a Business Owner New to TieTheTownPink?

Place your ribbon order with us to show your support.

Sponsorship Opportunities

Interested in sponsoring a public park or local green space? Contact us to learn more.

Volunteer with TieTheTownPink!

Help out our TieTheTownPink campaign this year. Safe and contact-free volunteer opportunities are available to fit your schedule.