TieTheTownPink is an annual awareness campaign started in 2014 by SOUL RYEDERS volunteers, Lisa Dominici and Susan Janart. Its goal is to adorn the city of Rye and surrounding towns with our pink ribbons beginning on October 1st in recognition of Breast Cancer Awareness Month. The pink ribbons show our support for community members fighting breast cancer, alert residents to the cause and provide a symbol of unity throughout the town. All proceeds from the campaign benefit  SOUL RYEDERS’ local cancer-related programs and services.

SOUL RYEDERS’ TieTheTownPink is an enormous success having sold over 4,000 ribbons since the launch of the campaign. The initiative ties the community together as each year close to 100 volunteers pound the pavement selling ribbons at local football games, back-to-school nights, farmer’s markets, and to Rye merchants. These dedicated volunteers tie hundreds of ribbons around trees, telephone poles, mailboxes and lampposts, and on over 360 homes, all to show our community the power of PINK!

Are you a business owner or general manager of one of our local private clubs or restaurants interested in championing this cause? Join the more than 140 Rye City Merchants who become part of the TieTheTownPink campaign each year by proudly displaying the ribbons in their place of business. A pink ribbon is a symbol of your commitment to supporting your community and all those affected by cancer. There are sponsorship opportunities available to enhance your role by underwriting a public park or local green space to be adorned with ribbons.


Ribbons are $25 each and can be tied around your tree, mailbox, bench, front door. Orders placed by September 28th will be delivered and tied on October 1, 2019. (Deliveries are restricted to homes and businesses in the City of Rye, Rye Brook and Rye Neck)

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Are You a Business Owner?

Place your ribbon order with us to show your support.

Sponsorship Opportunities.

Interested in sponsoring a public park or local green space?

Volunteer with TieTheTownPink!

Help out our TieTheTownPink campaign this year.